ARE YOU MARKETING ONLINE?
We live in an age of digital disruption and a constantly evolving marketing playground. Radio, television spots, billboards, full-page spreads in glossy magazines, and direct mail packages have been replaced by their online counterparts. In fact, companies with a comprehensive strategic vision combined with digital tactics PERFORM 26% BETTER ON AVERAGE.
Even online, though, certain tactics have already become obsolete. Banner ads and email blast campaigns, for example, don’t really cut it anymore. EVOLVE, OR PERISH. Embrace digital, or be left behind. Diversify your channels, or risk being invisible.
Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas, big data, analytics and more.
Obviously, that’s a lot of moving parts. So what’s a marketer to do? Where do you focus first if you want to improve? As always, you turn to the experts.