Marketing AdviceContent distribution and how it powers inbound marketingDistribution is the key difference between a bestseller and dud, or a random pic becoming a meme. In inbound marketing, great content might be the…
Marketing Advice Hitting that moving target: What is integrated marketing? A good marketer recognises that to continue to grow long term, a business needs to start building a brand.This is…
Marketing Advice Inbound tips to integrate and improve your traditional marketing What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional…
Marketing Advice CHOOSING THE BEST COLOURS FOR YOUR LOGO Choosing colours for your logo is not simply an aesthetic choice. It’s important to consider the meaning behind the colours and how you’d…
Marketing Advice The Buyer Persona: Research That Tells a Customer’s StoryIs buyer persona just yet another buzzword in marketing? Not according to the statistics! In order to make informed decisions around…
Marketing vs. Advertising vs. BrandingMarketing Advice MARKETING VS. ADVERTISING VS. BRANDING It’s no secret that there is a lot of confusion between marketing, advertising and branding. But I think marketers are…
WHAT IS THE CONSUMER JOURNEY?Marketing Advice What Is The Consumer Journey?The consumer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead…
WHAT IS A BRAND CONCEPT?Marketing Advice What Is A Brand Concept?A brand concept is a general idea and abstract meaning behind a brand. It is used to give consistency to…
21 REASONS TO BELIEVE IN 2021 Marketing Advice 21 REASONS TO BELIEVE IN 2021 Things to Hang On to & Focus On. Yes, ‘certainty’ is not always within reach. But there…
IS USEFUL MARKETING CONTENT YOUR PRIORITY? Marketing Advice Is Useful Marketing Content Your Priority? It Should Be. You probably already know that the gap between marketing a few years ago…