THE LINE BETWEEN SOCIAL MEDIA CONTENT & SOCIAL ADS IS BLURRING
With Facebook and Instagram using the same targeting engines and technologies (more or less), your content now has a super high-horsepower amplification engine behind it. Think about building ad campaigns that have direct targeting, retargeting, the ability to target audiences you’ve built, and the ability to target audiences that look like the audiences you’ve built. Test and track them all.
Yes, your content might be a series of editorial style videos. But now they can be distributed with this advanced targeting and specifically served to people that view a high percentage of similar content, and to other people that have the same demographic, interest, and behavioral qualities. This is social content with targeting power like we’ve never seen before.
SOCIAL ADS ARE ON STEROIDS
The ability to target people based on multiple data points—including demographics, interests, and behaviors—coupled with the ability to utilize existing audiences and lookalike audiences has created social ad capabilities, audience growth, content virality, website traffic, and event attendance. And sales are endless.
DON’T MISS OUT ON THE ENDLESS POSSIBILITIES!